I help teams navigate complexity by grounding innovation in user insight and business priorities. Over the past decade, I've evolved from business strategy into design, earning my MFA from California College of the Arts and building expertise across UX design, research, and strategic consulting.
As a product-minded designer with deep business acumen, I bridge strategy, research, and execution to help organizations make confident, high-impact decisions. My experience as an Enterprise Design Thinking Coach shapes how I lead cross-functional teams, align stakeholders, and turn user insights into actionable solutions.
How I Work
Rooted in agile methods and trained in AI ethics, I excel in complex environments where I employ mixed-methods research, from ethnographic field studies to stakeholder interviews and survey analysis, to uncover actionable insights. I craft compelling narratives that guide product direction and build shared confidence across teams, whether designing AI-powered tools for Fortune 100 clients or co-creating user-centered solutions through facilitated workshops.
Recent Impact
At IBM Garage, I led UX design and research for enterprise AI tools serving clients including CVS, Providence Health, and the State of California. I delivered solutions that improved vaccine scheduling efficiency by 80%, optimized healthcare workflows, and reduced emissions through smart EV infrastructure. I facilitated over 100 design thinking workshops and mentored 30+ early-career designers while contributing to multi-million-dollar client engagements.
Previously at Jump Associates, I directed strategy and research for Fortune 100 clients, guiding a Samsung hardware product from early research to successful market launch and partnering with Shipt's CEO to define company purpose and values adopted by 7,000 employees.
My entrepreneurial side lives through Tlecān, a design-forward mezcalería I co-founded that was recently named #3 Best Bar in North America and #20 Worldwide by The World's 50 Best Bars. This recognition is a testament to the power of thoughtful experience design beyond digital products.
What Drives Me
I'm passionate about how design transforms businesses and creates meaningful impact. Whether it's improving healthcare workflows, advancing sustainability through smart infrastructure, or crafting experiences that honor cultural heritage, I'm energized by projects that solve real problems for real people.
Outside of work, I love art, solo backpacking, and exploring new places. I'm also passionate about building and bringing visions to life, whether it's fully converting a campervan from the ground up (including electrical, water, and gas systems) or other hands-on projects. These activities fuel my curiosity and remind me that the best design solutions often come from unexpected perspectives and the satisfaction of seeing ideas become reality.
