Why become a purpose-driven company?
A purpose-driven company prioritizes people over profit by integrating a social mission into its core. This mission is the essence of the company, giving it significance beyond financial gain. Research from Harvard Business Review defines organizational purpose as "an inspiring reason for existence that motivates action for the organization, partners, stakeholders, and benefits local and global society."
What are a company’s values?
The values are how a company collectively lives and breathes its purpose. It communicates to employees clear ways to behave to allow the company to fulfill it’s purpose.
What impact can purpose have on culture?
A well-defined purpose shows that your company values more than just financial gains. Articulating and ingraining your company's purpose in its operations fosters a sense of ownership among employees, driving intrinsic motivation and boosting productivity.
What about the bottom-line?
Research indicates that purpose-driven companies excel in productivity, retention, growth, and adaptability compared to their counterparts.
Final Delivery
The Purpose & Values were delivered to the executive team and the work was received well. This work has subsequently been used to focus Shipt’s culture and strategic approaches.
