Project Team
The team was comprised of 5 strategist who all had a deep understanding of design research. The team had a wide range of skills and backgrounds including industrial design, finance, business design, human computer interaction and branding. I was one of two senior design strategist on the team brought in for my familiarity with industrial design, human computer interaction and business.
Research Discussion Guide
We ran 3.5 hour long in-depth-interviews with our core extreme users. The images below show the interview discussion guide that was utilize during interviews. It was essential for us to develop a guide to ensure we were exploring areas that would allow us to uncover unmet needs of extreme users
End of research phase of project
This concludes the research and learning phase of the work. Armed with a deeper understand our team started applying what we learned during our field work to both strategies & solutions for willow displays. To look at that project click HERE